Naut & Chain

Naut & Chain is the perfect example of a successful store that launched without heavy custom work. Owned by Influencer Angela Rummans, the brand relies on a premium theme to sell out collections of luxury recycled Jewelry in the US

Services

Shopify Redesign

Theme based Shopify design

Duration

2 Months

Industry

Jewelry

Key Results

Conversion Rate

AOV Increase

LTV Increase

Open Rate

Click Rate

The project

When influencer couple Angela Rummans and Tyler Crispen approached us to redesign Naut and Chain, they needed a website that properly represented their brand and the quality of their products. To do that we had two routes: Using a premium theme or going custom.

The approach

When we work with starting brands, we are always reluctant to recommend custom work unless there is a very specific reason to do it. For this project, speed of implementation was a key factor when considering a solution so we decided to use a premium theme and then customize slowly as they scaled.

Structured mega menus with images really help with product discovery

Global search and filtering systems

The results

The Shopify store contains multiple features considered complex to design and develop from scratch. Leveraging a premium theme cut the timeline estimate of 4 months in half, and we were able to deliver a high end Shopify store in 2 months.