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Black Screen Records
Black Screen Records is one of the biggest specialized online stores for game soundtracks on vinyl worldwide. This is how we redesigned their Shopify store.
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The project
Black Screen Records is one of the largest specialized vinyl shops in the world, offering over 1,000 different products from various indie and major labels, as well as distribution partners. When they approached us for a redesign, one of their main challenges was search and discovery. Their key issue was creating a customer experience that made finding new music enjoyable and fun.
The approach
To emulate elements of a record store, we needed to do two things: make it very easy to find what you're looking for and allow users to listen to records before purchasing. We chose the Palo Alto theme as our base and used Figma to design custom elements, keeping Shopify's limitations in mind. We created a mega menu for easy navigation, added a visual global search to the site, and implemented a music widget on the product page.
Product page with sound widget (Spotify integration) allows users to listen to the record before they buy
Quick add to cart feature present on home and collection pages, opens sidebar with the cart without leaving the page
The results
By using Figma for design and developing in Liquid, we were able to customize a premium Shopify theme and add unique features that enhanced the customer experience, helping them make informed decisions. Most of the time was spent on design, working closely with the client to not only solve their challenges but also adhere to their brand guidelines. The team at Black Screen Records was great to collaborate with, and their understanding of the limitations and challenges of custom code played a crucial role in the success of this project.
What it's like working with us:
Colored Byte has been the perfect partner for our online store relaunch project. They helped implementing our new brand identity into our Shopify store, added a bunch of new features and helped to create a modern-looking website with great new user experience features. All briefings and meetings have been super productive and all our ideas and wishes have been implemented into the final site. It was great working with the Colored Byte team.
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Dive deeper
If you want to go deeper into this case study, you can read these related articles written by our team
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