Not Labeled
Not Labeled is a comfortwear brand that focus heavily on sustainability and ethical practices. Together, we redesigned and optimized their Shopify store, increasing their conversion rate and AOV.
The project
When we first connected, Not Labeled’s Shopify brand was off to a rough start. The site didn’t effectively represent their brand or mission, and their conversions were low as a result. Their average conversion rate was around 1%, compared to the industry standard of 1.5% for single-language fashion stores.
The approach
We started by auditing their old site (top image), then moved into a re-theme (bottom image). Usually we do this if the theme's structure is very outdated and hard to work with, which was their case. After the re-theme we customized a few sections and added a few apps and then moved into CRO, using data to guide our design decisions beyond the best practices.
One of the features was "find the correct size". Where customers can input data about themselves and get a size recommendation, which is saved and remembered every time the user logs in.
Part of the CRO process involves analyzing the funnel and addressing issues at each stage. Here you can see a huge drop from view product to add to cart, signaling a potential issue on the product pages.
The results
After 3 months together doing CRO, we were able to increase the conversion rate to 1.67%, which is a bit above the benchmark. AOV was also increased with smarter upsells and product recommendations and that combo generated almost 25k in extra revenue during those 3 months of CRO. Given a company restructure, we stopped the service but believed we could reach 2%-2.5% if we continued the work and had better assets/social proof.
What it's like working with us:
I have had the pleasure of working with Colored Byte during the launch of a sustainable fashion brand called NotLabeled. We had many challenges in the beginning, and Colored Byte was able to come on board, assess our situation, advise on on the best options, and then execute a complete rebrand for the business. I can say that the process has made most of the development "hands off" for my team, which is excellent because we are a small startup where everyone is incredibly busy. Colored Byte is a great team to work with, always smiling, with wonderful personalities. I couldn't recommend anyone higher for your Shopify development needs.
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Dive deeper
If you want to go deeper into this case study, you can read these related articles written by our team
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